Ukrainian fashion brand Juliya Kros has gained international recognition for an opportunistic collection of coronavirus-inspired face masks.
The Ukrainian brand features alongside a range of international designers in a 27 April Forbes feature entitled “20 Fashion Brands Getting Most Creative With Coronavirus Face Masks” that profiles some of the world’s most creative fashion responses to the current global pandemic.
According to Forbes, Ukrainian label Juliya Kros was motivated to produce face masks after receiving numerous requests from customers. Using leftover fabric from her last two collections, designer Julia Perekriostova released a number of face masks as part of her “Save Around” collection. In an effort to promote protective gear, she designed fashionable face masks featuring unusual details like a zipper down the middle or mesh overlay.