The war unleashed by Russia against Ukraine almost three years ago is rightly recognized as one of the great crimes of the twenty-first century. Understandably, little attention has been paid so far to the impact the conflict is having on Ukraine’s international image. And yet amid the trauma and horror of Russia’s invasion, there are […]
Brand Ukraine
UKRAINE AT 30: Europe’s last great unfinished nation-building odyssey continues
Today’s Ukraine is increasingly democratic and European but has yet to become prosperous or live up to its huge potential
DANCING RUSSIA GOODBYE: How Eurovision emerged as the unlikely stage for Ukraine’s nation-building journey
Ukraine’s progress since 1991 is reflected in the country’s increasingly enthusiastic and successful participation in Europe’s kitsch but consequential annual song contest
INTERVIEW: Bestselling British author Alex Shaw is on a mission to introduce global audiences to Ukraine
Ukraine is a recurring theme in the international thrillers of former Kyiv expat Alex Shaw. Much of the action in his latest book, Traitors, takes place in Russian-occupied eastern Ukraine
UKRAINE IN FASHION: Can Ukrainian designers translate a growing international reputation into global sales success?
Ukrainian Fashion Industry Profile: Ukrainian designer brands are increasingly in demand but new research highlights the need for modernization and greater state support before the country’s clothing industry can become a genuine engine for economic growth
What can Ukraine learn from Israel’s international brand-building success?
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Ukraine’s ambitious new national branding campaign wins top global design award
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SELLING BRAND UKRAINE: Meet the Canadian helping Ukrainians communicate more effectively with global audiences
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Growing Canadian cooperation can enhance Ukraine’s international investor appeal
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