Danish furniture and household goods retailer Jysk has announced plans to open a new store in central Ukrainian city Khmelnitskiy as it continues to expand its Ukraine footprint. The new store, which will be located inside the city’s Lybid entertainment and shopping complex, will be the third Jysk outlet in Khmelnitskiy and the forty-sixth in total across Ukraine.

Jysk’s executive director in Ukraine Yevhen Ivanytsia said the opening of a third store in Khmelntskiy was a reflection of high local demand for the company’s home furnishing products.

Jysk will soon face competition in Ukraine from fellow Scandinavian furniture retailer IKEA, which plans to open its first Ukrainian outlet in spring 2019.

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